Business plan Essay Example | Topics and Well Written Essays - 2000 words

Business plan - Essay Example st of 10 pages and should include at least cursory attention to such key matters as business concept, financing needs, marketing plan, balance sheet etc. It’s a good way to test the interest of potential partner or minor investor. The working plan is a tool to be used to operate the business. It may be long detail but short on presentation. A presentation plan differs from that more attention is paid to attractive formatting formal language and conciseness. It is suitable to show to bankers, investors outside the company. We proposed to plan a business based on kitchenware items dealing with import and distribution but not for retailing and it excludes electricals.Cleaner, sophisticated and an enjoyable kitchen ware would make cooking a convenient experience. Large facilities for manufacturing and storage enable to produce a wide range of kitchen accessories.Varieties are brought in different designs, shapes and sizes. The strength of these products depends on value-added high quality kitchen accessories. The overall tariff rate is relatively low; it imposes high tariffs on certain products. It is the market segment to which a particular product is marketed. There are mainly three steps to targeting: - Market Segmentation, Target Choice, Product Positioning. According to the United Kingdom’s Department of Commerce the entire trade is goes on developing nowadays. In setting a foundation on which a suitable market strategy for kitchen ware accessories have to face lot of competition. In order to compete with their own competitor’s adequate market segmentation is essential. It is important that the industry is geographically located with most of the client working on a local basis. Strategy and implementation summary of marketing says that image is the key factor for employees, because their work is more desirable and less price sensitive. 1) Advertising: - It is a paid form of services that are exclusively payable while incurring certain benefits.